Ooo! Ooo! Good dirt. I haven’t found any good dirt worth writing about in AGES. Especially about my loathed BET. Seems someone got fired/let go/kicked to the curb and decided to fire off the email of the ages — and the threaten to write a book — about the mess that is BET. Screaming, cursing fights! Backstabbing! Unprofessionalism! An obsession with fealty over quality! It’s like that Aaron McGruder cartoon came to life. (You ain’t neva lied, Aaron!) All in one delicious email from Andreas Hale, former Executive Editor of Music at BET.com. And the folks at BlackVoices have the scoop. Here’s a taste!
Although I was hired to bring about change, I was systematically shut down. I wasn’t hired to make noise, I was hired to be silenced. The truth of the matter is that everything that you thought was wrong with BET is true.
Over the past year I’ve seen a lot to reinforce my position that BET is too far gone in the negative to turn into a positive. We have all always thought the worst, but to actually see it in action is another thing in its entirety. The unprofessionalism, the tom foolery, the favors, the misappropriation of resources, the bad ideas that reinforce negative stereotypes, the emasculation of men, the meetings that break down in full fledged cursing battles, the unpaid overtime, the tears from employees scared for their underpaid and overworked positions and ultimately the unwillingness to change are all harsh realities that I’ve witnessed firsthand.
That is not to say that there aren’t some good people who have sat in the offices of BET. Unfortunately, the good people are not in positions of power to instill any change. Instead, they work their fingers to the bone just to keep their jobs in this harsh economic climate. The other good people ran out of the door as soon as an another employment opportunity presented itself. To say BET was a revolving door would be an understatement. I came in with a plan to provide balance and to deliver good music to the masses and help make BET relevant again – at least in the dot com world. Those attempts were shut down by out of touch executives who run a dot com but could barely turn on a computer. By those who judge their metrics by page views over absolute unique visitors (that’s ad sales talk). By those who simply don’t understand the internet.
To read the whole letter, click here.