From Lamar Tyler at The Retort who attened a BIA2 screening only to be turned away after organizers allegedly overbooked a viewing in Washington, D.C. so they could promote it as a success:
After switching our entire family’s routine around in order to make the screening I was disappointed that this mistake could have been made, but was it really a mistake? While doing a little research on the situation I learned that the same thing happened in NY last week and that the fact that 150 were turned away in DC last night was celebrated as a success by a marketing exec associated with the event. Taking a quote from my man AverageBro, “What the hell is this, the screener for a documentary or a Kappa party?” Where I’m from when you turn away 150 people at the door to a nightclub that’s a success, but when it happens at a screening where everyone is on the guest list that’s a PR disaster. But wait, they did give away cups and magnets as a consolation prize. I guess in the end they got the story and manufactured hype that they wanted but at what expense when you’re trying to prove that your product isn’t more of the same?
Read the full story at The Retort.