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Desiree Covers WSJ Mag

And looks awesome in a vintage “Diahann Carroll” w/ a short bob sort of way. Meaning: She’s hella fierce in these shots. Get ’em, gurl. (Wall Street Journal Magazine)

PS. Thanks Rikyrah for the tip!

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26 thoughts on “Desiree Covers WSJ Mag

  1. NAGROM says:

    She has creole ancestry to! I didn’t know that! I think that she is sooo pretty. I think that her and Michelle really do us proud!

  2. rikyrah says:

    No problem, Snob. I just rewatched you on Tivo. You did great, and I, too, love the hair! SCAN needs to be an adult cartoon. Oh yeah, this thread is about Desiree and WSJ. I went out early, before my swim to the newsstand that I knew carried the WSJ. She does look good on the cover.

  3. dukedraven says:

    No offense to Desiree, who’s a very hot lady, but Diahann Carroll was a "10" in her heyday, which lasted well into her 50s.

  4. Diana Barry Blythe says:

    I like the outfit. Desiree seems to be wearing a black-shirt-as-dress in that photo which is similar to the one Diahann Carroll wears on the cover of her new book,The Legs Are The Last To GoDiahann Carroll said this in her book: "I’m nothing if not materialistic, and have been since I was young. My idea of a good time is shopping and nobody is going to make me feel guilty about it”I can relate!

  5. sarah says:

    I have never seen some many news articles and photographs about a white house social secretary before. I am sure they were all just as educated and well connected as Ms. Rogers. Why is she submitting to being placed in the spotlight so much? I think she needs to be a background player and turn the interviews and fancy photoshoots to FLOTUS.

  6. Kris says:

    I agree with you Sarah. The attention was okay at first as she is our first AA Social Secretary but enough is enough and one would think that she would have the sense to stop agreeing to these photo shoots.I think someone likes to be the center of attention.

  7. Dee says:

    Hmm, I’m not sure how I feel about this. I think Desiree’s a beautiful woman who stays stuntin, but she is the social secretary – not a senior advisor, not a cabinet member, and certainly not the First Lady. I guess I’m somewhat taken aback by all the attention she gets for just… existing. If the whole point is to profile an important, young, Black woman other than Michelle, why not Mona Sutphen or Melody Barnes? They’re also attractive, Black women in their forties, except they like Michelle, actually influence the President in helping him shape policy. It just feels as if the ultimate goal is to showcase the other attractive, Black woman within the White House, who’s over 40 and looks good for her age. But again, why not Mona or Melody sometimes? Why Desiree all the time? Is it b/c Desiree is single, closer to Michelle’s age, and is a close family friend? To take some of the shine off Michelle b/c she’s reigning supreme with her appeal to the American/International public, and ya can’t have the Black woman at the top of the ticket be too powerful with her intellect, beauty and charisma single-handedly changing perceptions? It’s as if there should be a subtle hint of competition between her and Michelle; for a pseudo-equilibrium of some sort. Perhaps… maybe so. And with a couple outspoken Michelle Obama fashion critics suggesting the First Lady take some tips from Desiree, who in all honesty doesn’t wear anything more spectacular than MO (they’re about tit for tat), it would seem to be the angle they’re pushing. I’m not knocking Desiree, I’m sure she enjoys the attention and won’t allow herself to become haughty among lesser ranking individuals. I question these papers/magazines’ motives, positioning and whether Desiree should fall back at times.

  8. Danielle Belton says:

    @ AllI think Desiree is simply enjoying the media spotlight offered to her and I think the press are just captivated by her storyline just like they were briefly infatuated by Valerie Jarrett’s storyline because, let’s be honest, a lot of the press had ignored the stories of black people like the Obamas, Jarrett and Rogers. We’re like unicorns to these people. Hence the Desiree fixation. I think it will eventually dissipate just like the Valerie fixation will. Ultimately, Desiree is doing her job as social secy. by making the White House look good by being in these puff pieces. True, most social secy. never got this kind of coverage, but never have so many people fought so much to get into the White House that the Obamas have made the number one ticket in town. I mean, opening up the Easter Egg lawn roll caused a frenzy, she’s doing different things. I’m just saying, the fascination makes sense considering people tend to be drawn to the glamorous side of the Obamas and she is part of that side.Also, while Desiree has gotten more attention that Mona, Valerie and the other black women in the Obama Administration, no one has come close to Michelle. I mean, Desiree isn’t even at a Threat Level of Sasha Obama. Michelle clearly is the winner in every magazine cover she graces from Vogue to Oprah. The Obama daughters have more intrigue going for them than Desiree at the end of the day and if the media were allowed that sort of access they would drop Desiree in a hot minute for an exclusive on what boy Malia has a crush on at school.So, I’m just sayin’ … this doesn’t look like to me like the typical "women tear each other down" scenario. This just looks like Desiree doing her job by looking good and talking about how great the White House is and continuing the image of the Obamas as being trendy, intelligent, chic and glamorous, making her boss look good and the First Lady look good by being a great party planner for a party everyone wants to attend. Now if Desiree starts pulling a "Condi," accidentally referring to the President as her husband, then I’ll be concerned. Until then, her being on the cover of WSJ Mag doesn’t hurt anyone. I only see another plus for the Administration as it was a positive article.

  9. Sandra says:

    Given Desiree’s position, it seems quite appropriate for WSJ magazine to give her this coverage. If she was getting all this coverage in the WSJ daily or the NYT daily, then I think one might have valid arguments that others are equally or more appropriately deserving. But for the WSJ magazine and with Desiree Rogers being the social secretary, I can’t take issue with this coverage of her.

  10. The A says:

    I’m a bit sensitive about the past tense references to my fave divaTHE Diahann Carroll is as vibrant today as the day she was born. She’s remains the very definition of a 10!!!I’m half her age and still can’t do it like she do. Love Love Love Love Love that woman!!!!I had no idea she had a book. Someone fire her publicist STAT!Now Ms Rogers is beautiful, educated, savvy, fierce and she done done us all real proud. And that awesome cut makes me what to chop all my locks off. Work. It. Girlfriend!I would say the look is Diahann Carroll-esque & she is well within her fierce to redefine the coverage of her position. Boss said make government cool. She says how’s THIS for cool!

  11. Marniemae says:

    Desiree looks fierce but she seriously needs to fall back. She wanted to wear an Oscar de la Renta ball gown in Michelle’s garden for some of the photos, but Michelle’s people had to tell her to step off. 1. It’s Michelle’s garden 2. Oscar de la Renta has been talking shit about MichelleI have a friend who works on Michelle’s staff, and it seems Desiree holds the impression that she runs that house

  12. DC Kid says:

    She looks great and all…but truth be told i really don’t care. There hasn’t been a week gone by since the election that Ms. Rogers hasn’t been in some photo shoot. She has an impressive resume and she’s as beautiful as she accomplished, but I worked for the Obama campaign, not the Roger’s campaign. I want her to take care of our of President and the First Family more than I want to see her vamp for the camera. As social secretary she needs to operate behind the scenes rather than hop in front of it every five minutes. Otherwise, she won’t make to the end of the calendar year much less to the end of the first term.

  13. d says:

    I don’t think she’s has enough face time. We need to see more positive images of black women in high positions. The "I Love New York’s" and other stereotypical images of black women (i.e. the latest KFC commercial, ugh) are rubbed in our faces on a daily basis but how often to do we see black women in high positions with positive goals other than Oprah and Michelle?? Moreover, their faces need to appear in print media other than Essence and Ebony. Sorry, the majority of people living in this country do no subscribe to those magazines so the face recognition does not go much further than the black community. I’ve read/watched Desiree’s interviews. She may be a diva behind the scenes but she pushes the Obama brand/image when the cameras are rolling. Pushing that image is what matters most. Quite frankly, if her position can open a window for another person of color, then I say keep going. As long as the mainstream media continues to perpetuate the negative stereotypes of black women *cough BET cough*, we will need folks like Desiree to show their face as well.@ Danielle: I agree. I see articles about Michelle at LEAST five and six times a month. I don’t see as much about Desiree but, that’s how it should be.

  14. RW says:

    Part of her job as social secretary is to select the gifts that the POTUS gives to foreign heads of state. Where was she when someone decided to give the Queen of England an iPod, or a stack of DVD’s to Gordon Brown? She was probably in hair and make-up. That’s not exactly pushing the Obama brand. There’s nothing sexier than competence.

  15. d says:

    @ RW: Correct me if I’m wrong, but I thought that was the responsibility of the Acting Chief of Protocol who is Gladys Boluda. From what I understand, the two positions have separate responsibilities, but they probably collaborate often. I agree that the gifts for Gordon Brown and his family were lame. I’m sure Desiree has made her share of mistakes as Social Secretary but I don’t think the gift gaffes were her doing.

  16. anonymous says:

    d: "…how often to do we see black women in high positions with positive goals other than Oprah and Michelle??"I see your point but I wouldn’t use Oprah and Michelle in the same example since Oprah has been a popular brand for twentysomething odd years, Michelle has been out for a hot minute. And even then Oprah has had monumental appeal toward white audiences, something Michelle just started to experience in the past few months but certainly not ‘monumental.’ "Moreover, their faces need to appear in print media other than Essence and Ebony. Sorry, the majority of people living in this country do no subscribe to those magazines so the face recognition does not go much further than the black community."Which further limits Michelle’s reach since a good number of her covers have been Essence and Ebony. So my point was that for Michelle, in terms of visibility, it hasn’t been as often as you think. Plus, most of that attention has been dedicated to her fashion or how cute her marriage looks, not more biting topics like her education and/or career background and an understanding of her initiatives since becoming First Lady, both past and future.

  17. d says:

    @ RW: That’s the sad part. I should be able to rattle off many other names of modern black women that 1. have a position of influence 2. in a positive role 3. and have face recognition among those outside the black community. Sure, you may hear a few names during Black History month but, that’s not enough. Michelle appeared on Vogue in the tradition of First Ladies. Since they do not often feature women of color , I think her appearance created quite a bit of visibility. Sure, fashion is not a deep topic but make no mistake, people are watching her every move. She has their attention and if she’s smart, she will use that to her advantage. "First Lady" is a position that has a lot of influence. By "influence", I mean what she can accomplish when she leaves the white house as well. We (BW) are out here achieving so much and would be nice to see us featured in the media lot more WITHOUT having to work in the entertainment business. That’s why I’m glad to see Desiree’s face in circulation. Sorry to get all Black Power/Feminist, I’m just tired of seeing that damn KFC (or is it Popeye’s?)commercial every 30 seconds with the woman (IMO) acting like she’s my mammy or something. Helloooo, black woman can do more than fry chicken.

  18. anonymous says:

    @ d: Yeah, the Vogue cover did generate visibility, as did her People cover, but my comment was examining the idea that her positive exposure on magazines and the like hasn’t been a long time in the making (it mainly started around late 2008 and Vogue only just happened) nor has there been much coverage outside the ones geared toward Black folks. Vogue and People are the obvious big name exceptions and have a primarily White audience. That’s what I meant.

  19. Lisa J says:

    Sounds to me like a few people are a bit jealous of Ms. Jarret and are trying to imagine a cat fight between her and the First Lady that doesn’t exist. Other than a few items here and there, a piece on HuffPo that featured all of the "short-haired" women in the White House (dumb topic) and this, I haven’t seen much of Ms. Jarret in the press but I see Mrs. Obama all the time, as it should be. I think some folks are making a mountain out of a mole hill.

  20. moja31 says:

    From my perspective the social secretary job is a PR job; the primary responsibility of any good PR person is to make your client look good, not to make yourself look good. Desiree is quite obviously a fabulous woman, and one of the many fabulous black women serving in the Obama Administration, but that’s not the point here. Desiree doing features is great so long as they are featuring what’s going on at the White House. That’s part of the problem I have with the features I’ve read so far and this one in particular; it wasn’t about what they have in the works at the white house, or how they are making things more accessible to ordinary americans, and what little they had to say about the actual social scene at the white house came across as counter to the brand the Obamas have said they want to create. Brand communication is what I do, and from a branding perspective there were so many things off about this piece. First of all the notion that desiree would even consider posing in a lavish ball gown in the vegetable garden is not only a terrible idea in this economy, it also goes counter to everything that the organic garden symbolizes (there’s a great bit about this on a blog that follows Obama Ag policy: http://obamafoodorama.blogspot.com/2009/05/messaging-white-house-kitchen-garden.html). Second, & here’s where i’ll disagree with Danielle about this being a positive piece, the author implies that the timing of Michelle’s garden planting was to distract from the AIG bonus mess, an assertion that is illogical and not backed up by evidence; she’d have you believe that Michelle up and decided to dig into the front lawn (something that wasn’t as guaranteed a positive as people think now) to create a story that would never logically push AIG out of the news cycle. The author also goes to known rabid conservative Grover Norquist to comment on lavish events being held at the white house? um yeah okay. but worst of all, Desiree’s quote on that point completely undercuts the accessible brand they are trying to market, she’s quoted saying "well we’d never serve caviar!" It doesn’t get much more flippant and insensitive to the current economic climate than that short sentence; that’s just not a sentiment the average American even remotely comes close to relating to. In this article, Desiree and the rest of the White House team came off as quite out of touch, and too caught up in the excess of it all; not the impression they want to be giving people. that’s particularly unfortunate because there have been a lot of great things happening at the White House socially, that have really been about accessibility and reaching out to average people, yet none of them were highlighted in this piece.The Obama White House has tried to position itself as accessible to all Americans, and that doesn’t come through by focusing on what a fabulous individual Desiree is, and what fabulously expensive clothes she’s wearing to the photo shoots she’s doing, their desired brand is not coming through in these features. If your message is accessibility, take it to general interest media, not to the WSJ’s equivalent of the Sunday style section, and actually try talking about the efforts you’re making. Right now it seems that from a PR perspective, what’s winning out is Brand Desiree (a fabulous brand in & of itself, & one that’s arguably important to the lesser mission of courting DC’s social elite), not the Obama White House brand; the focus is in the wrong place or at least the amount of focus is off.

  21. Tia says:

    Dee, I agree with your statement completely. I get the feeling they are trying to levitate her to compete with Michelle. Why have this chick pose in the First Lady garden or ask Desiree to wear oscar de la renta ( Who trashed Michelle) ? The powers that be want to start some mess up in the White House with these two.

  22. Truthteller says:

    It’s not just the powers that be who are trying to mess between Desiree and Michelle. Crappy wannabe celebrity blogger Sandra Rose CONSTANTLY refers to Desiree as Barack’s mistress. *rolls my eyes*Desiree is great, but one feature on her is sufficient. Louisiana Creole chick married into "our kinda people" and moved up the social hierarchy and became the first black social secretary in the White House. Great. NEXT!

  23. Chas (Wm Joseph) says:

    Ms. Rodgers has some nice features, and looks hella young for her age, but she’s a little too thin lipp-ded for me to really feel her.Her hair and that trench are on point though.

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