Friday for Clutch, The Snob breaks down media myths surrounding news, blogs and BET. Here's a taste:
BLOGS and BEYONCE and GETTING PRESS
What you think happens: Beyoncé and her team have Beyoncé everywhere. Obviously, everyone knows that Beyonce is a style thief who copies and can’t be bothered to sing her own songs live. Plus 4, despite selling millions, was a floppity-flop-flop. The only way she could still be getting so much press is she’s paying blogs and other folks to write about her. Obviously. THIS IS THE ONLY WAY.
What really happens: Blogs wish Beyoncé was handing out cash since most blogs are cash-strapped, grindhouses where writers churn out tons of copy for what – back in the day – used to be a salary newspaper job with benefits. That gig is now a freelance “content provider” position where you get paid between $25 and $200 per story depending on what blog you write for. And health benefits? Ha. What are those?