This week for Clutch I tackle Newsweek/Daily Beast editor Tina Brown's love for an attention grabbing cover -- whether that attention is good or not. Like the little kid in class who will take love and hate in equal doses since it both counts as a form of EVERYONE LOOK AT ME, Newsweek may have used President Obama as a punching bag for its latest cover, but history suggests by next month Obama could be awesome, or it could be his opponent Mitt Romney's turn again to get punched in the nards by a periodical. You never know.
Here's a snippet:
Tina Brown knows what she’s doing.
The editor of The Daily Beast/Newsweek and former tabloid editor knows how to get eyes on a page. But whether or not she can keep them there is debatable considering her mixed history with publications.
Newsweek, before Brown, was best known as the news weekly that’s not Time Magazine, although neither publication was doing all that great in the great media shift from print to online. Brown was brought in to combat the decline with her work at The Daily Beast, hoping that she could bring some of that online luster (and her news nose) to the magazine. The result has been a series of ever more hysterical cover stories that get her magazine buzz, but are debatable as to whether or not they translate into sales (or respectability).