In "It Starts With Us," President Obama kicks off his 2012 campaign not with himself, but with the volunteers who will work to get him elected. It's a low-key ad, focusing on the individuals who make up the President's base (women, minorities, white men who don't always agree with him but "trust" him, and so forth), and less our charismatic, but professorial-at-times President. I thought it was a pretty good way to tap into the goody-good, teamwork feeling of 2008, while placing it in the context of 2011 and how he's a sitting President, not the ingénue anymore. It's also a great contrast to the Republican's April Fool's Day Obama 2012 ad, that featured the Great Hopemonger on a Pegasus, surfing a rainbow. I'm sure Hillary Clinton is pleased to know that her old attack strategy (aka the Obama is a rainbow pipe dream made of sugar plum fairies strategy) from the 2008 primary still has some legs in the RNC.
Oh. Here's the April Fool's Day ad that mocks perceived inconsistencies with the President for daring to do things like "go on vacation" (demonstrably less than the previous President) and have celebrities to the White House (which is obviously the first time in the history of the world that's ever happened).
But, you know? Obama with rainbows on a winged-horse always makes me chuckle no matter what, because even I, a supporter of the President, often found the pro and negative hype about him insufferable. He's not a socialist Marxist Nazis black Nationalist Muslim terrorist. And he's also not your new bike to ride into the wonderful land of Oz. So +2 for the RNC.